What Do You Get With A Technorati Account?

The quick answer is HUMILITY.  Here’s why.First things first.  I’m guessing that most everyone already knows, but  what is Technorati?  At the risk of messing up an answer which isn’t really need in the first place, I pulled information from the About Us page on the site itself.  Technorati is…

Currently tracking 58.5 million blogs.Technorati is the recognized authority on what’s happening on the World Live Web, right now. The Live Web is the dynamic and always-updating portion of the Web. We search, surface, and organize blogs and the other forms of independent, user-generated content (photos, videos, voting, etc.) increasingly referred to as “citizen media.”But it all started with blogs. A blog, or weblog, is a regularly updated journal published on the web. Some blogs are intended for a small audience; others vie for readership with national newspapers. Blogs are influential, personal, or both, and they reflect as many topics and opinions as there are people writing them.Blogs are powerful because they allow millions of people to easily publish and share their ideas, and millions more to read and respond. They engage the writer and reader in an open conversation, and are shifting the Internet paradigm as we know it.On the World Live Web, bloggers frequently link to and comment on other blogs, creating the type of immediate connection one would have in a conversation. Technorati tracks these links, and thus the relative relevance of blogs, photos, videos etc. We rapidly index tens of thousands of updates every hour, and so we monitor these live communities and the conversations they foster.The World Live Web is incredibly active, and according to Technorati data, there are over 175,000 new blogs (that’s just blogs) every day. Bloggers update their blogs regularly to the tune of over 1.6 million posts per day, or over 18 updates a second.Technorati. Who’s saying what. Right now.

And with an account one can a good look into Technorati‘s analytics.  More specifically, one can review the rankings and link counts which Technorati has compiled on their endless sampling of blogs.  A search on JohnnyCoder.com provides the following summary:

      What does this mean? I had the same question.  Fortunately, the little question mark icon brought me to an explanation by Brian Pinkerton,  Director of Search, which helped some. Everything in the green box reflects activity within the last 180 days.  In this case, my current rank is 555,042.  (As mentioned earlier, Technorati is currently indexing 58.5 million blogs so I’m not feeling too bad yet.)  Next, you will see there are 12 links from 5 blogs.  This translates to 5 distinct blogs contain 12 link references to JohnnyCoder.  (I felt pretty good about this statistic until I found more.)  In actuality, only 4 distinct blogs, each with a single reference to JohnnyCoder, have been identified.  I came up with his number by removing JohnnyCoder from the blog count and removing self-references from the link count. (I appreciate Technorati‘s optimistic view, but 4 links from 4 blogs is nothing to write home about.  Just blog about, I guess.) Just below the green box, you will find another link count.  This is the total number of links to JohnnyCoder for as far back as Technorati has data.  This number is not confined to the last 180 days.  In my case, however, since I haven’t been blogging for very long, the all-time number and 180-days number are the same.Again, what do you get with a Technorati account?  For me, it was mostly humility……but there’s more as outlined in the Organize section of Technorati Tour.  They write about managing favorites and setting up watchlists, claiming your blogs and attaching a profile and appropriate tags, but I can’t get into all of this now.  The humiliation, I mean humility, is really setting in.